Greenwashing adé

Greenwashing is not only dishonest, but also harmful to the environment and our society by concealing the real problems and deceiving consumers. So when companies advertise with embellished sustainability, it is not only a nuisance, but it also makes it more difficult for us consumers to make an informed decision in favor of the more climate-friendly product. 

A complementary carbon resource currency ECO (Earth Carbon Obligation) enables absolutely transparent and tamper-proof pricing of every product and every service with its actual CO2 equivalent. The ECO thus creates a clear link between our consumption and its emissions. This is because the harmfulness to the climate of even the smallest screw is reflected in the additional ecological price tag, without the need for external service providers to carry out time-consuming, expensive and usually incorrect accounting. This system tackles the bottleneck in the value chain - the extraction of coal, oil or gas. From this point onwards, the GHG emissions are included as a separate item on every invoice - right through to the finished product on the shelf. 

The ECO prevents greenwashing and rewards companies that already produce in a climate-friendly way with a competitive advantage. This consumer pressure is intrinsically motivated to drive the transformation of fossil-based production and innovations for sustainable technologies, and gives consumers a direct decision-making criterion with regard to the carbon footprint of their consumption.

A detailed explanation of the transparent and tamper-proof mode of action of the ECO can be found in the following video and in the chapter "The ecological footprint as an ecological price tag".